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Latest News
Time to read: 2 min
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
August 10, 2022
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Basketball
Time to read: 5 min
EngageRM: Learning from new markets to break down US sports barriers
August 10, 2022
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Latest News
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NFL gives BetMGM rights in Canada as sportsbook partner
August 10, 2022
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Football
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Jamaica Football Federation swaps Umbro for Adidas as kit supplier
August 9, 2022
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Latest News
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Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship
August 9, 2022
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Europe
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RLWC2021 expansion supported by Stats Perform as data distributor
August 9, 2022
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Europe
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Twain Sport heads straight to Sportradar to offer ‘highest level of integrity’
August 9, 2022
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Europe
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Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
August 8, 2022
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Europe
Time to read: 2 min
Burnley FC and Huddersfield Town net BK8 partnerships
August 8, 2022
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Data
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Mercedes F1 Team continues sustainable performance ‘on and off the track'
August 8, 2022
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Asia
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China launches first ever National Ultimate Frisbee League
August 8, 2022
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Europe
Time to read: 2 min
Manchester Utd and TeamViewer to call time on partnership after 2026
August 5, 2022
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Europe
Time to read: 2 min
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
August 5, 2022
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Fan Engagement
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PHF provides greater access and visibility with SportsBubble
August 5, 2022
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Europe
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Man United creates ‘unique’ fan events powered by Qualcomm Technologies
August 5, 2022
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Football
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Athletico Paranaense scores Betsson shirt sponsorship
August 4, 2022
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Europe
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Dinamo Bucharest develops content strategy in 888 partnership
August 4, 2022
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Basketball
Time to read: 2 min
Memphis Grizzlies to leverage digital footprint with Caesars Sportsbook
August 4, 2022
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Europe
Time to read: 2 min
Southampton FC welcomes JD as 2022/23 sleeve sponsor
August 4, 2022
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Europe
Time to read: 3 min
Trident Leagues receive another ‘vital financial injection’ from Entain
August 3, 2022
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Africa
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PSG reaches multiple regions in 1xBet partnership
August 3, 2022
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Europe
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LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
August 3, 2022
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Latest News
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Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’ event
August 3, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026