The FA has announced a multi-year partnership with Nike as the latter looks to deepen its commitment to women’s football.
The deal sees Nike become the official ball supplier of the Barclays Women’s Super League (BWSL), Barclays Women’s Championship (BWC) and The FA Women’s Continental Tyres League Cup.
Navin Singh, The FA’s Commercial Director, said: “Nike continuously pushes the boundaries when it comes to investment in women and giving them the opportunity to succeed, which is exactly what we strive to do in the women’s game.
“This is a really positive step for both parties, and I look forward to us working with them going forward.”
Nike has partnered with The FA since 2013. As a not-for-profit organisation, the FA’s relationship with Nike has been described as ‘invaluable’ in allowing continued investment across all levels.
The firm has also outlined that supporting elite football is ‘critical’ as it looks to inspire and open up opportunities to current and future generations of women and girls to participate in the sport.
“The energy in women’s football in England right now has never been higher as we enter into this partnership with The FA at such a critical moment in our long-standing efforts to help keep growing the women’s game,” said Whitney Malkiel, Vice President of Global Women’s at Nike.
Additionally, Nike Flight ball technology will be introduced to the BWSL, BWC and Continental Tyres League Cup for the first time when the new season kicks off. The Aerowsculpt technology uses features on the surface of the ball to help air move around it more easily.
