Sportstech and data firm Stats Perform has secured an extension of its partnership with LaLiga, continuing to provide fan and bettor engagement services to the top flight.
Covering an additional five years, the rewned partnership covers 800 fixtures per LaLiga season, with data collected and distributed to a range of sporting stakeholders until 2028.
This will include the Spanish top-flight’s own digital platforms and sponsors, as well as broadcasters, publishers, teams, bookmakers and fantasy sports providers.
“Stats Perform’s unrivalled collection expertise, distribution and famous Opta brand means quality experiences for LaLiga fans and bettors,” remarked Melcior Soler, LaLiga Audiovisual Director.
“Their focus on innovation and AI will shed new light and tell new stories about how we play, immersing our local and global audiences more deeply in the game. Stats Perform is the perfect partner for a forward-thinking league like us.”
The partnership further strengthens Stats Perform’s standing as a data provider in European and global sports, as well as that of its Opta data product, having partnered with ‘four of the big five leagues’ and most recently the Rugby League World Cup.
Using Stats Perform’s Opta data, the sportstech firm and LaLiga are targeting greater engagement with bettors and wider football fans across the league’s broadcast, digital and social platforms, including AI-driven analytics and predictions.
Additionally, the firm’s PressBox Graphics platform – enhanced earlier this year – will play a role in engagement activities, generating visual assets for the league and its sponsors to ‘extend fan interest’ throughout fixtures and seasons.
With regards to sports betting, Stats Perform has retained rights to live video stream distribution of LaLiga fixtures to betting operators in international markets, via the ‘Bet LiveStreams’ offering.
A final element of the deal will cover sports safeguarding, with Stats Perform and LaLiga’s integrity teams joint-monitoring all levels of Spanish football to detect any match manipulation threats, building on a pre-existing five-year collaboration and ‘significant contributions to major law enforcement investigations’.
Alex Rice, Chief Commercial Officer, Stats Perform, said: “The new deal demonstrates LaLiga’s commitment to growing its global appeal and providing a best-in-class experience for their fans.
“We’re delighted and proud to be able to continue to bring such a high level of sports entertainment to our global media and betting partners and their customers.”
In a series of interviews with Insider Sport this year, Stats Perform senior management offered overviews of Opta data – specifically the product’s recent enhancements and usage during the Women’s Six Nations and FA Cup.
Meanwhile, a fourth discussion with Paul Every, the firm’s VP Media Products, concerned updates made to the Press Box offering, targeting sports fans who are “more educated than ever before”.