SBC Summit Barcelona: integration key as esports taps into crypto and...

As the connection between Web 3.0, crypto and esports continue to intensify, a smooth integration will be at the heart of the growth of...

SBC Summit Barcelona: tapping into Latin America’s football fandom 

Latin America is synonymous with fiercely passionate football fans, however, converting that into commercial success is a challenge at the heart of growth for...

European AFC Champions League rights obtained by FITE

Digital streaming service FITE has secured the rights to broadcast the AFC Champions League across Europe. Asia’s most prestigious club football competition will be showcased...

Four major UK broadcasters join forces to create new streaming service

The BBC, ITV, Channel 4 and 5 are working in tandem to create a new streaming service - Freely TV - designed to provide...

UEFA & Heineken renew lengthy Champions League partnership

As the UEFA Champions League commences this week, the European footballing body and Heineken have announced an extension to their long-running partnership. Heineken will remain...

Liverpool announces UPS as official global shipping partner

Liverpool FC and UPS have announced a new multi-year partnership, with the latter becoming the Premier League club's first official global logistics and shipping...

UEFA considering Women’s Champions League expansion

In a bid to enhance the growth of women’s football, UEFA is exploring plans to expand the Women’s Champions League (WCL). The current format of...

Premier League to offer additional year in next TV rights deal

With the next round of broadcast rights negotiations for the Premier League set to take place in 2025, the English top-flight is reportedly set...

Colorado Buffaloes subject of TV tussle between ESPN and FOX

Since NFL icon Deion Sanders took over as Head Coach of the Colorado Buffaloes, he has attracted US audiences attention to college football.The Buffaloes...

AFC ends FMA partnership due to ‘evolving post-pandemic environment’

The commercial partnership between the Asian Football Confederation (AFC) and Football Marketing Asia (FMA) has been terminated due to what has been described as...