KIN Partners bolsters sports division with Tom Carter and Richard Thomas

Sport and entertainment management agency KIN Partners has bolstered its ranks with the addition of Tom Carter and Richard Thomas to the firm.

Both additions will be directly involved with the agency’s sports division under newly established roles to support the group’s ‘ongoing expansion’. Carter has been named as KIN’s head of partnerships whilst Thomas has been appointed as head of business planning and analytics with both new employees reporting to KIN’s senior VP, commercial, Danny Paiser.

Paiser stated: “I’m delighted we’ve been able to secure two top talents in their fields and quickly establish a new Commercial structure within the business that meets the needs of the market and our existing clients. 

“Tom and Richard bring first-class experience from representing some of the best performing commercial operations in professional sport. They have delivered considerable value to multiple global brands and sports properties and we are thrilled we’ve added their expertise, relationships and leadership to KIN Partners.”

Carter joins KIN Partners from City Football Group, the holding company behind  Manchester City, New York City FC and Melbourne City, where he was most recently the director of partnership sales.

Thomas on the other hand moved to KIN from Serie A giants, A.S. Roma where he helped create a business research and insights team and supported the club’s biggest commercial projects, including the Stadio della Roma stadium development and Qatar Airways kit sponsorship. Prior to that Thomas held roles at Perform Group (now known as DAZN Group Limited) and Baku 2015.

Founder and Managing Director, Simon Oliveira, added: “Tom and Richard are two more outstanding hires for KIN Partners as we look to scale the business and take advantage of market conditions that we feel offer independent agencies, with bespoke offerings, the chance to compete with established players for major global clients. These newly created positions underpin the strategic, long-term, growth plans for our sport portfolio.”

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