Liverpool Football Club has signed a three year partnership with Cadbury in which the Mondelez International subsidiary will support the LFC Foundation’s Virtual Employability Programme.
The Virtual Employability Programme was launched by the LFC Foundation in May 2020 in response to the COVID-19 outbreak with the project aiming to provide aid to locals who have been made redundant (or at risk to be) by the global health pandemic.
Matt Scammell, commercial director at Liverpool FC, stated: “LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles.
“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”
As part of the collaboration Cadbury will support the foundation’s cause through the sale of limited edition Liverpool Dairy Milk chocolate bars available in the club’s stores. All proceeds of the limited edition bar will go to the LFC Foundation in support of the Virtual Employability Programme.
Additionally, In celebration of the partnership Cadbury has also provided 50,000 LFC champions Dairy Milk bars to Liverpool supporters.
Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others.
“The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.”
Liverpool becomes the latest club to join Cadbury’s expanding Premier League portfolio with the confectionery company also sealing deals with Chelsea, Arsenal and Manchester City in the last two months.