Netherlands based lottery sportsbook brand TOTO has agreed a partnership with four Women’s Eredivisie clubs in a bid to elevate the firm’s support for Dutch football.
The three-year sponsorship agreements cover the women’s teams for PSV, ADO Den Haag, sc Heerenveen and FC Twente as the sportsbook looks to provide support to the women’s game in the country.
Arno de Jong, Chief Marketing Officer at TOTO, stated: “For TOTO the four partnerships are a logical step. Women’s football is undergoing a major development. This also applies to the Women’s Eredivisie. The ambitions are great.
“With the sponsorship of four football clubs from the Women’s Eredivisie, namely sc Heerenveen, ADO Den Haag, FC Twente and PSV, we are contributing to the great ambitions. And we are deepening the cooperation with the relevant clubs.”
The partnerships follow on from TOTO announcing a spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019/2020.
Under lockdown, TOTO secured nine Eredivisie partnerships – becoming the official sleeve sponsor of Feyenoord, Sparta Rotterdam, Willem II, FC Utrecht, FC Groningen, ADO Den Haag, FC Twente and RKC Waalwijk.
At the time, Dutch news sources reported that Nederlandse Loterij will pay between €200,000-to-€300,000 for individual club sleeve sponsorships, offering financial relief for Eredivisie teams.
On the new TOTO partnership, Frans Janssen, Commercial Director, PSV added:“This step shows how much women’s football in the PSV organisation is growing”
“In addition to the good performances on the field, this can be seen in the interest in women’s football. The fan base of PSV Women is growing spectacularly.”
“We are very happy that TOTO understands and acknowledges this in the form of a self-contained contract with PSV Women. Here, too, we look forward to a successful, long-term partnership,” said Janssen.