Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.
The...
UK brand Castore enters discussions with Serie A duo
Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.
Lazio and...
SheBelieves Cup scores landmark international distribution
The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.
The...
Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.
For the remainder of the 2020/2021...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.
The 25-year-old English jockey will contribute to the relaunch of...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.
The app will connect the...
Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.
Shell and...
Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...