SheBelieves Cup scores landmark international distribution
The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.
The...
Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.
For the remainder of the 2020/2021...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.
The 25-year-old English jockey will contribute to the relaunch of...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.
The app will connect the...
Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.
Shell and...
Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).
The partnership will enable Bally’s to...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.
As a result of the multi-year agreement,...