West Ham unveils club’s first official legal partner

English Premier League side, West Ham United has announced Paul Robinson Solicitors as the club’s first official legal partner. Issuing the news, the London club...

William Hill enhances sponsorship portfolio with fresh NHL deal

William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...

IMG secures NHL streaming extension

IMG has unveiled a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season. The partnership...

SPFL extends Betfred partnership

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...

Parma unveils new partnership with the Custom Group

Expanding into football sponsorship, the Custom Group has unveiled a new sponsorship deal with historic Italian football club, Parma.  The firm has also partnered with sports marketing agency Infront,...

Discovery to launch PGA Tour streaming platform

The PGA Tour has partnered with Discovery Inc to launch a new live and on-demand video-streaming service, GOLFTV which will allow golf fans access...

Sportradar outlines importance of data and technology in Tennis’ integrity fight

Sportradar has published its official response to last April’s ‘Independent Review of Integrity in Tennis’ commissioned by the ‘Tennis Integrity Unit’ (TIU) representing pro...

Celtic partners with Dafabet for racing expansion

Celtic FC will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt...

Manchester City go cashless with new partnership

Manchester City has announced a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at events. The deal will explore the...

Spanish budget to tighten sports betting marketing restrictions

Spanish news outlets are reporting that the upcoming 2019 budget will have severe implications for betting marketing freedoms in the country . It comes after...