SBC Advisory Partners launched to provide expert services
A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help...
BCCI sets IPL September re-start date in UAE
The 2021 Indian Premier League (IPL) season will resume in September and October in the United Arab Emirates (UAE), the Board of Cricket Control...
SBC Summit Barcelona to mark return of large-scale industry events
Major international betting and igaming industry events will finally return when the SBC Summit Barcelona conference and exhibition is staged at Fira de Barcelona...
SBC launches SBCCIS.com with Sports Media Holding
SBC localises in CIS region in partnership with Sports Media Holding.Betting and iGaming industry events and media company SBC is to make a big...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.In addition to...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
FIFA: Exclusive rights and sponsors ‘paramount’ to women’s football growth
FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as...