Premier League unveils Olympia HQ for in-house media
The Premier League announced today (June 9) it will move its international media operations to a new headquarters at Olympia, marking a milestone in...
What NASCAR has had to cover up in Mexico
NASCAR teams are making last-minute sponsor changes to comply with Mexican advertising laws.NASCAR teams are making significant branding changes ahead of the Viva...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...
Sideline Moves: Big leadership shifts at LIV Golf, SailGP & more
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
NBA team sponsorship revenue up 91% in five years
Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...
How IBIA is future-proofing Canadian sport integrity
Jean-François Reymond leads a growing effort to arm athletes, executives, and regulators with the tools to combat match-fixing — a threat he warns endangers...
Amazon’s sports strategy is starting to look serious
It started with Thursday Night Football. Now, it’s a full-on global blitz.Jay Marine, Vice President and Global Head of Prime Video Sports, spoke recently...
Peyton Manning latest to invest in Denver NWSL
Two-time Super Bowl winner Peyton Manning confirmed on June 3 he has joined the ownership group of Denver NWSL. The former Denver Broncos quarterback will...
SailGP adds to commercial wave with sports betting launch
SailGP entered the sports betting marketplace on June 2, aiming to create new ways to attract and engage fans.The move comes just ahead of...