Butler part of US consortium to acquire Textor’s stake in Crystal...

NBA star Jimmy Butler is part of a consortium expected to make a £200m offer for a 45% acquisition of Premier League club Crystal...

Formula 1 confirms 2026 calendar with 24 races worldwide

Madrid joins as a new host, while Imola is removed and F1 aims for regional balance and operational efficiencyFormula 1 and the Fédération Internationale...

Netflix secures Canelo vs. Crawford broadcast in a blow to DAZN 

The confirmed superfight between Canelo Alvarez and Terence Crawford set to take place on September 13 will be streamed globally on Netflix. The boxing bout...

Europe shrugs as South America embraces FIFA Club World Cup

FIFA’s Club World Cup may not be garnering as much attention in Europe as the governing body may have hoped, but it’s certainly acting...

TNT Sports posts over 1 million viewers for historic French Open...

The 2025 French Open final between winner Carlos Alcaraz and Jannik Sinner attracted a record UK viewership on TNT Sports. The five-and-a-half hour grand slam...

Soft2Bet signs title deal with Danish football divisions

New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...

Arsenal Women take commercial game to new heights at Emirates

Arsenal Women is set to build on its commercial momentum by playing at Emirates Stadium for all its Women’s Super League (WSL) home matches...

WSL commercial and matchday revenue soar to new heights

The Women’s Super League (WSL) continues to go from strength to strength as Deloitte revealed that all 12 teams have surpassed revenue of more...

TNT Sports and Discovery+ to form new WBD company

Streaming & Studios and Global Networks to operate independently from 2026Warner Bros. Discovery has announced plans to separate into two independent, publicly listed companies...

Why the US Open’s 2025 campaign actually works

Music, ticketing and marketing discipline make this tennis ad stickThere is a fine line in sports marketing between creating culture and chasing it. The...