La Liga to fuel a new age of Chinese football growth?
La Liga announced a new strategic partnership with the Chinese Football League (CFL) to collaborate on new opportunities for grassroots football development in the...
How Web3 met the pitlane
From tobacco and telecoms to tokens and DAOs, Formula 1’s sponsorship landscape is evolving. The partnership between ApeCoin and Alpine reflects a wider move...
Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Sideline Moves – former Manchester United exec joins Stockport County
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...
Betsson eyes historic Champions League triumph as Inter Milan reaches final
Brand visibility peaks as sponsor backs historic Champions League runBetsson is preparing for one of the biggest nights in its sponsorship history, as long-time...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Berlin faces backlash over ‘sustainable’ Olympic bid
Berlin’s incumbent government is facing criticism from opposition parties and the general public after revealing ambitions to host the Olympic and Paralympic Games. The ruling...
Is Club Rugby about to have its Super Bowl moment?
For decades, fans have debated whether the Crusaders could beat Toulouse, or if Leinster could outplay the Blues. In 2028, they’ll finally find out.The...