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Saudi-branded football placed for a corner.
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Football
Time to read: 3 min
TikTok to amplify SPL’s global presence with exclusive hub
September 6, 2024
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Features & Analysis
Time to read: 2 min
Disney CEO Bob Iger becomes majority owner of Angel City FC 
September 6, 2024
Canadian Football League (CFL) game
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Latest News
Time to read: 3 min
Ontario sports’ gambling engagement continues as CFL renews major partner
September 6, 2024
X Twitter
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Football
Time to read: 2 min
The sports marketing implications of Brazil’s X ban
September 6, 2024
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Horse Racing
Time to read: 2 min
Santander new Formula One banking partner following Ferrari split
September 6, 2024
FIFA Club World Cup
BREAKING
Football
Time to read: 3 min
FIFA unveils branding for controversial Club World Cup
September 5, 2024
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Fan Engagement
Time to read: 2 min
Detroit Lions to enhance fan experience with Caesars
September 5, 2024
The esports report image.
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Esports
Time to read: 6 min
The esports report - FaZe and G FUEL unveil licencing deal
September 5, 2024
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Latest News
Time to read: 3 min
DAZN expects big things from Game Pass in 2024 NFL season
September 5, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Football
Time to read: 2 min
Brazil Appoints Giovanni Neto as Integrity Secretary for Sports and Bets
September 5, 2024
credit: Feldspar
BREAKING
Data
Time to read: 3 min
Gold Medal sprinter Darren Campbell joins innovative track developers Feldspar
September 5, 2024
FairPlay conducts first M&A under new identity just one week after rebrand
BREAKING
Data
Time to read: 2 min
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
September 5, 2024
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
BREAKING
Football
Time to read: 2 min
Newcastle United embraces Red Bull deal amid rising revenues
September 4, 2024
SBC launches new Affiliate Leaders magazine
BREAKING
Europe
Time to read: 3 min
SBC launches new Affiliate Leaders magazine
September 4, 2024
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BREAKING
Football
Time to read: 3 min
Leicester City win PSR appeal as Premier League left ‘disappointed’ 
September 4, 2024
Silhouette of a man walking throught the stadium entrance.
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Features
Time to read: 6 min
Matchday Programme: Marc Ramsden - Nat Lofthouse inspires the extraordinary
September 4, 2024
Sports streaming: How sporting bodies are turning to streaming platforms.
BREAKING
Data
Time to read: 3 min
High prices push French fans to illegal streaming
September 4, 2024
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BREAKING
Football
Time to read: 2 min
BBC working with Premier Sports to broadcast UK international football fixtures
September 4, 2024
Cleveland Browns signs local firm in 20-year stadium rights deal
BREAKING
Hospitality
Time to read: 2 min
Cleveland Browns signs local firm in 20-year stadium deal
September 4, 2024
Nottingham Forest's City Ground
BREAKING
Europe
Time to read: 2 min
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
September 3, 2024
Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF70H on track during practice for the Malaysia Formula One Grand Prix at Sepang Circuit.
BREAKING
Horse Racing
Time to read: 2 min
Ferrari confirms UniCredit deal after Santander exit
September 3, 2024
Logo of London club, Chelsea FC on Chelsea shirt.
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea offers fans signed shirts through MatchWornShirt
September 3, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026