New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...
Amazon secures Masters streaming rights from 2026
Amazon Prime Video will join CBS and ESPN in broadcasting The Masters from 2026, with a new deal to stream early-round coverage that expands...
DAZN’s hit by German lawsuit amid billion user dream
DAZN is facing a class action lawsuit in Germany after allegedly increasing subscription prices in 2021 and 2022 without customer consent.The German Federation of...
Has Zuffa Boxing and Netflix proven a new model can work?
Terence Crawford made history on September 13, but was the bout also a win for newcomers Netflix and Zuffa Boxing?The Crawford-Álvarez fight offered the...
What a Paramount-Warner Bros merger means for the sports broadcasting industry
Paramount Skydance is reportedly preparing a bid to acquire Warner Bros Discovery, in a merger which could create one of the globe’s largest media...
Has the 2025 Club World Cup laid the groundwork for future...
The 2025 FIFA Club World Cup garnered an estimated 2.7 billion viewers across the competition, according to figures from FIFA. The competition, reformatted to become...
How SailGP shifts the model beyond the waves
Insider Sport speaks with SailGP Managing Director Andrew Thompson on the league’s ambition to redefine high-performance sailing. From the spectacle of hydrofoiling catamarans to...