Netflix has extended its window to showcase more live sports on its platform, and the world’s most watched domestic football league has now become the latest subject of interest.
Netflix are reportedly seeking to acquire broadcast rights for the Premier League after missing out on the UEFA Champions League.
A source close to the matter told The Times that Netflix “has shown for the first time that it is interested in buying rights” for European football.
Under the current domestic broadcast rights deal, Sky Sports and TNT Sports share the rights in a deal that began this season and expires in 2029. If Netflix were to look for international rights, the current US broadcast deal with NBC ends in 2028.
In Canada, a key Netflix market, FuboTV currently holds the rights to broadcast all 380 Premier League games following a deal renewal in April 2025 which began this season. The expiration of this deal also expires in 2028.
Two other key markets, Australia and Brazil where Netflix viewership ranks among the largest globally, also have Premier League broadcast deals that end in 2028. Australia’s Premier League broadcaster is Stan Sport, while Brazil’s is ESPN.
However, Netflix could be in the market to acquire the broadcast rights for the Premier League’s fixtures over Christmas. The fixture list over the Christmas period is packed with games every other day, and the rights package is reportedly set to go up for sale to suitors.
A similar package deal of 20 Premier League games per season to what Amazon Prime Video acquired in the last domestic broadcast rights agreement (2021-2025) will be off the table for Netflix however, due to Sky Sports and TNT Sports’ deal.
Paramount competition
Netflix reportedly missed out on broadcast rights for UEFA competitions as last week, it was confirmed that Paramount Skydance obtained the majority of rights to broadcast Champions League games from 2027 to 2031.
The Times’ source told the news outlet that Netflix’s bid for packages was “competitive” but was unable to come to an agreement.
Netflix bidded for the rights to broadcast the Champions League in Germany, as well as the annual UEFA Super Cup game, but UEFA and the streaming platform were unable to come to an agreement on the Super Cup.
Paramount are now also reportedly interested in acquiring Premier League rights, which the unmanned source told The Times could start a bidding war between Paramount and Netflix.
“When you add that to the fact that Paramount has come into the market, it means good news for football because there will be more competition for rights,” said the source.
“The Premier League is the most attractive domestic league in the world, so securing some of its rights would be a likely target for both Netflix and Paramount.”
