On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Serie A’s AI answer to the rise of football piracy
With piracy causing a major headache for European football leagues and major broadcasters, Sportian’s AI could be the answer.Serie A’s partnership with Sportian has...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why Ligue 1+ could set the new standard for football broadcasting
Ligue 1 is undergoing a transformation, testing the waters of what could potentially be a revolution across Europe in years to come.The 2025/26 Ligue...
Bundesliga embraces content creators – inside the new UK broadcast deal
The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...
EBU’s long game with World Rowing brings free-to-air certainty and a...
World Rowing has extended its European media rights partnership with the EBU through 2032, keeping the sport free-to-air across key markets and adding Beach...
Olympics create career paths amid athlete pay debate
Despite growing criticism over athlete pay, the Olympics is creating opportunities through a broadcast training scheme.The Olympic Broadcasting Services is offering athletes a new...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...