The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
NFL and NetApp to leverage greater data insights for global fanbase
The NFL has teamed up with NetApp for the latter to become the league’s official intelligent data infrastructure partner.NetApp will integrate its silo-free storage...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
Sportradar to unlock “new growth opportunities” with IMG Arena acquisition
Sportradar Group has confirmed they have a definitive agreement to acquire IMG Arena from Endeavour Group in a deal totalling $225m. The acquisition details that...
Genius Sports confident in repeating a ‘defining year’ in 2025
Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...
Formula 1 bets on ALT Sports Data for engagement
Formula 1 has named ALT Sports Data as the official betting data supplier as the sport says betting becomes increasingly important for global fan...
NFL Christmas games draw 65 million viewers on Netflix
The NFL has revealed that its Christmas Day games set a new record, attracting an audience of nearly 65 million viewers in the US,...
Kitman Labs to empower BSC Young Boys with performance data
Swiss Super League champions BSC Young Boys have brought onboard Kitman Labs to enhance its oversight of player and coaching performance through the use...