Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
How European football is betting on data
Genius Sports secures exclusive betting data rights across 18 domestic leagues as tech and regulation reshape European football's commercial futureIn 1960s Britain, betting shops...
Green Bay Packers net income falls 12.5% to $85.6m
The Green Bay Packers have reported a 39% rise in operating profit for FY2025, driven by a rare ninth home game, as the franchise...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Q&A: HW Fisher’s Martin Smith on helping footballers future-proof their finances
With more than 200 players on the books, HW Fisher’s sports advisory arm is at the heart of financial planning in elite football. Partner...
SailGP Technologies opens £7.7m innovation hub in Southampton
New centre to bolster boatbuilding, athlete training and apprenticeship development ahead of SailGP Portsmouth eventSailGP has officially launched a new technology and innovation hub...
Premier League adopts Adobe’s AI tools for digital transformation
The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
British & Irish Lions join TikTok to hook the next rugby...
This Lions Tour starts with scrolls, not scrums, while players names are finally stitched into historyAs the British & Irish Lions prepare for their...