Green Bay Packers net income falls 12.5% to $85.6m
The Green Bay Packers have reported a 39% rise in operating profit for FY2025, driven by a rare ninth home game, as the franchise...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Q&A: HW Fisher’s Martin Smith on helping footballers future-proof their finances
With more than 200 players on the books, HW Fisher’s sports advisory arm is at the heart of financial planning in elite football. Partner...
SailGP Technologies opens £7.7m innovation hub in Southampton
New centre to bolster boatbuilding, athlete training and apprenticeship development ahead of SailGP Portsmouth eventSailGP has officially launched a new technology and innovation hub...
Premier League adopts Adobe’s AI tools for digital transformation
The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
British & Irish Lions join TikTok to hook the next rugby...
This Lions Tour starts with scrolls, not scrums, while players names are finally stitched into historyAs the British & Irish Lions prepare for their...
The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...