SailGP Technologies opens £7.7m innovation hub in Southampton
New centre to bolster boatbuilding, athlete training and apprenticeship development ahead of SailGP Portsmouth eventSailGP has officially launched a new technology and innovation hub...
Premier League adopts Adobe’s AI tools for digital transformation
The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
British & Irish Lions join TikTok to hook the next rugby...
This Lions Tour starts with scrolls, not scrums, while players names are finally stitched into historyAs the British & Irish Lions prepare for their...
The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
NFL and NetApp to leverage greater data insights for global fanbase
The NFL has teamed up with NetApp for the latter to become the league’s official intelligent data infrastructure partner.NetApp will integrate its silo-free storage...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...