Ultra-wealthy families turn sport into a core asset class, report finds
A new J.P. Morgan 23 Wall study suggests sport has moved from passion purchase to planned allocation, as more billionaire families buy teams, finance...
Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
Q&A: Gentoo Media’s Nikola Lero on why UX drives retention in...
User experience is becoming a decisive battleground in sports betting. As margins tighten and acquisition costs rise, the operators winning share are those that...
Is rugby having an existential crisis?
With national unions and professional clubs collectively losing hundreds of millions, a reliance on the occasional profits of the Rugby World Cup is threatening...
WSL opens with packed Emirates and new TV era
Arsenal’s 4–1 win before 38,142 at the Emirates set the tone for the Women’s Super League’s first weekend, as a new five-year domestic broadcast...
Q&A: Entain’s Ivan Gojic on the operating model for CEE sportsbooks
Where sport runs deep, betting follows. In the Balkans the two are tightly linked. Fans track domestic leagues as closely as European competition, and...
Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
How European football is betting on data
Genius Sports secures exclusive betting data rights across 18 domestic leagues as tech and regulation reshape European football's commercial futureIn 1960s Britain, betting shops...