Manchester City fans able to design 2026/27 third kit using Puma...
Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...
Sportradar prepares for Brazil betting market launch with new São Paulo...
Sports tech company Sportradar has opened a new office in São Paulo, Brazil ahead of the market launch of the country’s online betting market...
Saudi Pro League extends Stats Perform deal to include AI integration
The Saudi Pro League has expanded its agreement with Stats Perform to ensure every top-flight Saudi football club and the league’s own media and...
Sportradar dives deeper into AI to automate marketing audio service
Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service. The update sees Sportradar’s live data leverage the capabilities...
Newly formed racing media hub signs debut international partnership
A racing media company created by a consortium of horse racing stakeholders has secured its first deal, partnering with Morocco’s Société Royale d’Encouragement du...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
Premier League and EFL could be at loggerheads over data revenue...
The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...
IBIA upgrades global monitoring tech ahead of Brazil market launch
The International Betting Integrity Association (IBIA) has upgraded its technology platform used for global sports integrity monitoring.The association states that the upgrade falls in...
IMG: YouTube, AI and D2C to transform sports in 2025
In its Digital Trends Report 2025, IMG has ranked YouTube as the leading platform for the sports industry.The report highlights YouTube’s strength in reaching,...
FeedConstruct: the value of data at the intersection of sports and...
To the average sports fan, the stakeholders involved in the games they follow are simple - the clubs and athletes, the spectators, and perhaps...