European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...
Ruben Amorim and the perils of honest communication
Tim Jotischky is Divisional Managing Director, Reputation, at The PHA Group, writing for Insider Sport. He shares his extensive history within sports media and...
ESPN Bet’s swinging for golf exposure with PGA Tour streaming deal
The convergence between the media and betting sectors in the US continues to build as sports organisations look for new ways to generate revenue...
TNT Sports to further solidify UK media podium spot via Eurosport...
TNT Sports is set to add several major tournaments to its broadcasting portfolio in the UK and Ireland at the end of February by...
LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
MLS moves production hub to WWE HQ’s new media centre
Major League Soccer (MLS) has announced it will be moving its broadcast studio to WWE Headquarters as part of a new direction to help...
DAZN losses widened in 2023 but firm remains confident in profitability
Despite signing a plethora of prominent new media rights deals over the past two years, DAZN remains a loss making enterprise according to its...
Australian Open continues on Sport 24 after IMG secures extension
IMG has extended its agreement with Tennis Australia that will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027. The...
Real Madrid’s record €1bn in revenue tops Deloitte Money League
Real Madrid surpassed €1bn for the last financial year and topped the annual Deloitte Money League table once again. The La Liga giants became the...