On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...
Serie A’s AI answer to the rise of football piracy
With piracy causing a major headache for European football leagues and major broadcasters, Sportian’s AI could be the answer.Serie A’s partnership with Sportian has...
Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Why Ligue 1+ could set the new standard for football broadcasting
Ligue 1 is undergoing a transformation, testing the waters of what could potentially be a revolution across Europe in years to come.The 2025/26 Ligue...
Bundesliga embraces content creators – inside the new UK broadcast deal
The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...