IMG enters the arena with Esports World Cup deal
IMG joins the star-studded roster of the Esports World Cup as its latest partnerThe Esports World Cup has partnered with global sports marketing giant...
DAZN’s secures Serie A UK offering amid global expansion plans
DAZN will exclusively broadcast all Serie A games throughout the 2025/26 season in the UK, the broadcaster confirmed on July 4. They also acquired non-exclusive...
ITV turns on audio description commentary for blind EURO 2025 fans
The initiative will allow blind and partially sighted fans to experience every moment of England and Wales' matches in real-time detail, marking a push...
The last free ride: Tour de France enters paywall era in...
As the Tour de France airs on UK free-to-air television for the final time, a generation of fans prepares to say goodbye to an...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
Ligue 1 streaming service needs distribution partner as Canal+ pulls out
Canal+ has pulled out of the process to become Ligue 1's distribution partner for its new dedicated direct-to-consumer (DTC) streaming service.According to a report...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
EFL to remove 3pm blackout for start of 2025/26 season
Every game during the first two weeks of the upcoming English Football League (EFL) season will be broadcast live on Sky Sports, including 3pm...
viagogo data shows decentralised demand as women’s football goes mainstream
A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan...