Media Rights

Coverage of the major deals surrounding sport media rights

2024 NBA Finals TV viewership remains stable as streaming future looms

The recent NBA Finals contested between the Boston Celtics and Dallas Mavericks averaged a viewership of 12.2 million in its final game five last...

Uncertainty looms following CSB and Mediapro settlement

Canadian Soccer Business (CSB) and Mediapro have resolved legal disputes with an agreement to part ways by the end of the year. Although no details...

ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage

Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024.  ITV has...

Kuaishou set to boost Chinese engagement for Paris Olympics

Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...

USL Super League chooses Peacock as official streaming platform

The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...

Royal Ascot aims for wide as possible engagement with global media...

Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...

Leading UK bookies up content game for Euro 2024

Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers. William Hill...

DAZN secures deals with two of Europe’s biggest football leagues

DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal. The...

Ladbrokes joins the Euro 2024 marketing wave with latest campaign

Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign. The Entain brand’s Euro campaign ‘Bring your...

GBM Sports takes next media step with DAZN boxing broadcast deal

DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country. The multi-fight deal...