Media Rights

Coverage of the major deals surrounding sport media rights

BHA promotes attendance in release of 2022 fixture list

The British Horseracing Authority (BHA) has published its fixture list for the 2022 season, which increases the number of weekend meetings in plans to...

EA Sports to bring ‘unique characteristics of football’ with Seria A

EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams. In line...

Eleven Sports heightens basketball content in Italy

Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...

Leeds United land ‘first club to sell on TikTok’ title

In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...

Bundesliga secures LatAm coverage via ESPN

ESPN has secured television and digital rights with the Bundesliga, in Spanish-speaking South America, as part of a five-season deal. The agreement sees exclusive rights...

Sky Sports bags three-year extension deal for women’s golf

In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal. The channel will continue to...

ITV becomes new home for Lionesses

Under the terms of a new four year deal, ITV is set to show all of the England women’s senior team’s tournament qualifiers and...

Rush Street strengthens ties between betting and college sports

US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college...

Hard Rock Casino gains exposure via White Sox and ESPN deal

The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor...

BT Sport strengthens cricket portfolio with CPL addition

The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments. As...