Premier League has to prove its virtues to avoid government regulation
Premier League CEO Richard Masters has warned against the potential introduction of banking industry-style regulations to the governance of UK football.Masters made these remarks...
Florida Panthers sign Hard Rock Bet as debut sportsbook partner
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook.This marks the first...
Fulham selects IMG to support sales of ‘world-class’ experiences
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...
EFL inks deal with EA SPORTS FC to bolster global appeal
The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...
Brentford continues ‘data-driven approach’ via Genius Sports
Brentford FC has announced a partnership with Genius Sports to enhance fan experience via data driven highlights.Brentford has become the first club in the...
TNT Sports champions its diversity of audience with WNBA deal
TNT Sports has announced a multi-year deal with Women's National Basketball Association (WNBA) to broadcast live games in the UK and Ireland.Following the agreement,...
Betano sports sponsorship crusade countries with Brasileiro Série A deal
Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A.The Greek...
Vodafone explores concussion and menstrual cycle link in women’s rugby
Vodafone, founding principal partner of Wales Women’s and Girl’s Rugby, has unveiled new concussion tracking technology on its PLAYER.Connect platform.Vodafone has added concussion tracking...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.The initiative is a cross-collaboration...
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
Knighthead Capital Management LLC (Knighthead), the majority owner of Birmingham City FC, has taken a step toward creating a vibrant Sports Quarter and new...