Leicester City could face points deduction before Premier League return
Leicester City FC has become the latest club to fall foul of the Premier League’s Profit and Sustainability Rules (PSR), before the team has...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Liverpool FC makes title push with support from Google AI
As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...
Ben Dowding appointed Chief Betting Officer at RMG
Racecourse Media Group (RMG) has undertaken a restructuring of its business, merging two teams under the leadership of Ben Dowding as Chief Betting Officer.Dowding...
Sportradar confident in market leadership after hitting 2023 goals
Sportradar declared double-digit growth in revenues this week with the Swiss sportstech and data group announcing clearance of all commercial and operating objectives for...
Sky named primary partner of Ireland National Team
The Republic of Ireland Men’s National Team has named Sky as its new primary partner.The deal - which also sees the British broadcaster extend...
DFL and AWS leverage AI to accelerate innovation for German football
The Deutsche Fußball Liga (DFL) has named Amazon Web Services (AWS) as its official generative AI provider.As part of the league’s long-term innovation strategy,...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
Heroic & Thunderpick to form gripping innovations in the esports space
Heroic has announced a new partnership with esports cryptocurrency betting platform Thunderpick.The multi-year deal will see Thunderpick become the exclusive global betting sponsor for...
Manchester City to lead football’s renewable energy charge
Manchester City has revealed plans to transform its training base into one of the leading generators of renewable energy across the football landscape.According to...