Report: Fulham to receive upwards of £135m for play-off victory
The Championship play-off final has secured Fulham upwards of £135m in revenue for the victor, according to the latest report by Deloitte.Highlighting the importance of promotion...
Greek Super League rebrands following Interwetten partnership
The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming...
Nottingham Forest seals UK Meds extension
Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign.According to the...
Report: British racing agrees new ITV deal
British racing will remain on ITV for the near future after the broadcaster secured a new deal which will last until the end of...
Eleven Sports rebrands to enhance women’s and esports content
Eleven Sports has enhanced its content streams and digital ecosystem with the launch of its ‘Eleven 2.0’ strategy.As part of the rebranding Eleven will...
Heineken 0.0% replaces Amstel as Europa League partner
Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...
AC Milan announces ‘symbolic’ EA partnership
AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise.As part of...
Crystal Palace strikes W88 front-of-shirt partnership
Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.As a result of the partnership, the...
FA Cup final on BBC garners 8.2m viewers
BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season.The...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...