Eleven Sports rebrands to enhance women’s and esports content

Credit: Eleven

Eleven Sports has enhanced its content streams and digital ecosystem with the launch of its ‘Eleven 2.0’ strategy.

As part of the rebranding Eleven will create three new content verticals which aims to put a specific focus on women’s sports, esports and local competitions. Initially Eleven’s new strategy will focus on the firm’s European markets in Belgium, Portugal and Italy with additional territories to follow in 2021.

Eleven Sports CEO Luis Vicente stated: “Andrea Radrizzani, Marc Watson and the rest of our founding group launched Eleven Sports in 2015 with the belief that there was a market for a new type of sports platform that could deliver for fans in a more flexible, fun and accessible way.

“Over the past five years that’s what they have created, together with our 400+ amazing members of staff. We’ve built a global community of fans, a world-class portfolio of rights and a host of platform innovations that differentiate us from our competitors. We have disrupted the status quo to democratise access to the best sport content and delivered on our mission to be fully platform-agnostic and fan-centric.”

The broadcaster has also revealed that as part of the firm’s new look Eleven Sports will remain the flagship brand in the new umbrella with its OTT and social platforms being ‘the cornerstone of Elevens’ long-term strategy’. This includes the launch of a new digital global hub later this year in order to deliver more sports content to its customers.

According to the company, Eleven Esports has been created following the success of the competitive gaming sector during lockdown with the broadcaster streaming over 200 esports events for fans during the global health pandemic.

Eleven Next builds on the firm’s strategy in Italy to enhance regional tournaments in which Eleven streamed Serie C and Serie D matches for the first time. Additionally Eleven Women will continue to develop the women’s sector, with the new vertical offering coverage of the Belgian Women’s Super League and more programming already in development.  

Vicente continued: “We are now the guardians of this amazing legacy and our Eleven 2.0 approach will build on the fantastic work that’s already been done.

“We are convinced about the massive untapped potential in the new brand verticals we’ve announced and we are excited about the opportunities we can deliver for more sports, athletes and fans around the world, in a true spirit of co-creation and joint venture.

“More than ever, we are building the most varied, most dynamic content offering possible and a destination to serve all fans with the content they want, at the time they want and wherever they are. More than ever, we stand by the fans and for the fans”