‘Omnipresent’ ads sees Jupiler Pro League receive BGC criticism
The 2019 playoffs for the Jupiler Pro League has come under criticism by a report published by the Belgian Gaming Commission (BGC) which cited...
FootballMedia CEO Dean Akinjobi: Increasing football’s efforts in sustainability
Ahead of the group's latest partnership within women's football, Dean Akinjobi CEO of FootballMedia, tells us more on why he believes football needs to be a...
LFC announces Nike partnership
Liverpool Football Club has announced that sportswear company Nike will replace New Balance to become the club’s official kit supplier as from the 2020-21...
Chief executive states Bundesliga will increase free-to-air offering
Christian Seifert, chief executive of the Deutsche Fußball Liga (DFL), has stated that the number of free-to-air German league football matches will increase as...
China deepens European engagement with La Liga deals
La Liga football club Villarreal has announced the signing of a Memorandum of Understanding (MoU) with Chinese Super League football club Tianjin Teda following...
Benfica boost fan engagement with historic OTT launch
Eyeing deeper digital engagement, S.L. Benfica has become the first Portugese football club to launch its own OTT subscription platform, Benfica Play.The streaming service,...
F1’s Alfa Romeo completes rebrand following PKN Orlen deal
The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...
MansionBet partners with HRI to expand into Ireland
MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...
Sky Italia extends ATP Tour partnership
Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023.With the...
Rooney collaborates with 32Red for ‘Stay In Control’ series
Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s 'Stay...