FA strikes overseas WSL broadcasting deal
The reach of the Barclays FA Women’s Super League has been expanded significantly, following the league's first ever overseas broadcasting deal.The three year deal,...
Inter Milan sharpens up with Hugo Boss partnership
Inter Milan has expanded its list of partners, unveiling a new deal with Hugo Boss as the club’s new Official Fashion Partner.The two-year agreement,...
Deliveroo becomes official partner of the England National Team
The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.The food delivery company will become the team’s first...
DAZN unites with Sky Italia for Serie A broadcasting
DAZN has confirmed a new partnership with Sky Italia, that will see the launch of the DAZN 1 satellite channel from the 20th of...
Ajax strikes new deal with BBIN
Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...
Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
Bolton Wanderers safe from liquidation following Football Ventures takeover
The English Football League (EFL) has confirmed that Bolton Wanderers are out of administration following the takeover of the club by Football Ventures.Bolton, who...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...
PSV Eindhoven consults fans on future gambling partnerships
Dutch Eredivisie side PSV Eindhoven has rolled out a fan consultation which seeks to gain an insight into how the club's season-ticket holders feel...