As part of an educational drive by Watford sponsor and online sports betting brand Sportsbet.io, the Bitcoin logo will appear on the shirt sleeve of Premier League club.
The logo is part of a wider campaign to improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies.
Justin Le Brocque, Head of Sportsbet.io Marketing, commented: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”
The crowd-funded sponsorship allows anyone who holds Bitcoin the exclusive opportunity to share in the perks granted to Watford FC sponsors. Contributors can bid for public LED space shown live during matches, use of the Bitcoin box for eight people as well as exclusive Hornets merchandise.
Le Brocque added on the activation: “Some of the biggest challenges we, and others like us, face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies.
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
Scott Duxbury, Hornets’ Chairman & CEOconcluded: “Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.”
Last month, Sportsbet.io confirmed a three-year partnership with Watford, marking the first time a company known for blockchain and cryptocurrency expertise had appeared on the front of a Premier League shirt.
The Hornets take on Arsenal this Sunday, as the club seeks a first victory of the season, after a tough start has seen them pick up just one point from four games.