Tried and tested or tired? Dissecting docuseries’ place in sports media
Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
FC Bayern Munich to curate new digital fan initiatives with Zeotap
FC Bayern Munich has signed a new multi-year partnership with German data software solutions provider Zeotap to create new digital content strategies. The focus of...
FuboTV confident of positive cash flow in 2025
American streaming platform FuboTV, a partner of various sports leagues and organisations, has exceeded revenue expectations in Q3 2024.The New York-headquartered outfit reported revenue...
Queensbury swaps TNT for DAZN in media shakeup
Queensbury Promotions has changed its primary media partner amid a resurgence for the boxing promotion, which is partnering with DAZN.The OTT sports streaming platform...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
KPMG applauds women’s golf resurgence with sponsorship renewal
KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...