DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
British & Irish Lions gear up for 2025 Australia tour with...
The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...
Hull City reveals Sportsbet.io as Turkish betting partner
Hull City FC has announced Sportsbet.io as its back-of-shorts sponsor and its official Turkish betting partner. The Championship club has agreed a two-year deal with...
UKGC advises Palace and Forest to stop playing on the edge...
The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...
Manchester City partners with Premier League familiar face Betway
English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to...
Out of all the events in the sporting calendar, there is arguably none more diverse in scope, as packed full of narratives and as...
IOC votes to hold 2030 Winter Games in French Alps ahead...
France will host even more Olympic action this decade with the country chosen to stage the 2030 Olympic and Paralympic Winter Games.Ahead of the...