Football and horse racing unveil betting sponsorship codes
Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...
Infront secures several key broadcast deals for Diamond League
Marketing service provider Infront has secured several major long-term broadcast agreements for the Wanda Diamond League, starting in 2025.The agreements contain free-to-air deals, which...
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
AFC Bournemouth has announced Asian gambling company bj88 as its front-of-shirt partner for the next two seasons.In a record-breaking deal, bj88 is set to...
FIFA comes under fire: EC decries crowded match calendar
The backrooms and corridors of football are heating up as European Leagues (EL) and FIFPRO Europe plan to file a complaint with the European...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
UEFA declares successful integrity mission at Euro 2024
Despite extensive betting interest in the tournament, Euro 2024 concluded with no trace of suspicious wagering activity, according to UEFA.The continental governing body explained...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
EFL launches new fantasy football league game ‘Fantasy EFL’
There is a new English Football League (EFL) fantasy football game - Fantasy EFL - that has officially launched enabling players to choose from...
Everton sale stalls as Friedkin Group withdraws bid
Everton FC’s sale takes another twist after The Friedkin Group announced it will no longer pursue the acquisition of the club ahead of the...
New sponsorship opportunities beckon for UEFA Women’s football
UEFA has appointed Two Circles as the exclusive sponsorship agency for women’s football across the continent to unlock new opportunities and revenue streams. The agreement...