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EFL in talks over booting 3pm Saturday television blackout

The EFL is looking at ending the 3pm Saturday television blackout, meaning that all football matches in the 2024-25 season would be available for live broadcast, the Mail reported.

Facebook, Netflix, Google, Apple and Amazon have been drawn attention to – as they prepare to be offered TV rights, it is believed, within the next 12 hours. 

The Mail outlined that the tender document is understood to be a request for proposals, ‘not a fixed offering’.

“Rights for all 1,891 matches across the league, EFL Cup, EFL Trophy and all end of season play-off matches are available for prospective bidders,” commented the EFL in a statement.

Showing matches between 14:45 and 17:15 is currently prohibited by both the EFL and the Premier League, although there is one exception. 

The blackout only applies when 50% or more of Premier League and Championship matches are scheduled for a 3pm kickoff.

As a result, if the usual Saturday programme was altered so that less than half of top-flight and second division games started at 3pm, rights to these matches could be sold. 

https://twitter.com/calciocarl/status/1580170494145622016

As the English governing body aims to change the broadcast market, reports claimed that by selling more matches this way there is the possibility of a better deal than the present £595m five-year contract with Sky Sports.

This current streaming partnership was originally agreed back in November 2018 and includes 138 games-per-year, with only two Championship matches shown at the weekends.

In 2019, the EFL looked into reviewing the process involved in pushing through this five-year collaboration after a number of teams expressed concerns over the deal.

Some Championship teams were said to be pushing for a vote of no-confidence in the EFL’s board, due to ongoing doubt over the nature of the agreement with the pay-TV provider.

On the new considerations, EFL Chief Commercial Officer, Ben Wright, noted the organisation’s ‘rich tradition and distinguished history’ with is a desire to evolve, grow and innovate.

“In order to grow our audience further, we’re looking for a partner or partners who share that vision,” he said.

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