Atlético de Madrid enhances stadium with LG’s 360-degree design
Atlético de Madrid has announced a deal with LG Electronics in a bid to transform the Cívitas Metropolitano into one of the best global...
Sportradar to deploy AI for tennis players’ protection
Sportradar has partnered with Tennis Data Innovations (TDI) and the ATP Tour to launch a new initiative aimed at safeguarding tennis players.The new service,...
King’s Speech: Football regulation not forgotten by Labour govt
Football regulation remains on the UK government’s agenda despite a recent change in administration. Unveiling the Labour Party’s legislative plans today, King Charles III...
Spurs unleash the Kraken with new crypto sponsorship
Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the...
Dafabet eyes up skyrocketing esports industry with Oddin.gg
Oddin.gg has partnered with online betting company Dafabet to enhance the bookmakers' offering with esports-only markets.The agreement will leverage Oddin.gg’s comprehensive suite of esports...
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...
Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...