West Ham United ‘protects’ fans with skin cancer campaign
West Ham United women’s team has launched ‘In Plain Sight' campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its...
Fury v Usyk undisputed clash gave William Hill a UK branding...
William Hill scored a significant sponsorship boost over the weekend by picking up a UK-facing partnership, the ‘Ring of Fire’ boxing match between Oleksandr...
Giving fans a voice: Checkd Dev breaks down the Boxing News...
The world of sports media and betting is constantly evolving and Checkd Dev is positioning at the forefront of this transformation with its ‘Boxing...
Better Collective makes UK sports media move with AceOdds acquisition
Better Collective has taken another major step forward in its international expansion plans in a lucrative and well-established betting market - the UK.The Danish...
Women’s Premiership League Cup included in VBet’s NIFL deal
VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup. The Malta-based bookmaker has partnered...
DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...
Netflix makes latest sports play with NFL Christmas Day games
Netflix’s standing as a sports streaming service continues to grow. The entertainment platform has secured the broadcasting rights to two of the 2024 NFL...
Premier League clubs to vote on removing VAR next month
After years of controversy Premier League clubs are set to vote on whether to keep or remove virtual assistant referees (VAR) at next month’s...
TNT Sports confirms free coverage of Champions League final
TNT Sports will show this year’s European club competition finals free via the discovery+ outlet, although planning enhanced coverage and content for its subscribers.Discovery+...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...