Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C play-offs.
Every play-off fixture in the league will be allocated its own NFTs, with the offering split into three categories produced by DaChain – an all-service platform for the creation and commercialisation of NFTs.
These have been revealed as match highlights for the first collection, whilst a second will feature play-off ‘collectibles’ including the play-off trophy and official match ball. Moreso, a drop of play-off inspired digital artwork created by Italian artist Cristina Stifanic will also be created for the finalists.
Francesco Ghirelli, Lega Pro President, commented: “Driving fan engagement through innovation is a key part of Lega Pro’s mission – and this project aims to make supporters even more passionate about the world of Serie C.”
The partners have stated that more than 4,500 NFTs are set to be released in total over the next couple of months, in a deal which is being named as ‘the biggest NFT drop in Italian football’ to date.
Furthermore, fans purchasing the NFTs will be given access to a number of additional benefits including merchandise, matchday tickets and discounted subscriptions for Eleven Italy for 2022/23.
“NFTs offer an exciting new way to connect fans with the teams they love and we look forward to working together with Lega Pro and DaChain to offer supporters the opportunity to experiment with this new technology,” added Giovanni Zurleni, Eleven Italy Managing Director.
Additionally, the collaboration explained that Lega Pro are leading the initiative. Eleven is going to manage the preparation of the match-highlights NFTs and support with campaign promotion. DaChain will build the NFTs and make them available for purchase through its site.
Marco Corradino, Founder and CEO of DaChain, concluded: “We are truly honoured to support Lega Pro and Eleven, to offer exclusive NFT content to Serie C fans for the first time.”