Wolves joins forces with Evil Geniuses esports outfit
Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...
EFL seeks to enhance distribution of broadcast rights with RFP
The English Football League (EFL) has issued a Request for Proposal (RFP) for the international broadcast rights from the 2022/23 campaign onwards.With the EFL’s...
CBS Sports lands SPFL US exclusive rights package
CBS Sports has landed the exclusive US media rights to the Scottish Professional Football League (SPFL) - including the Cinch Premiership and the Cinch...
Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...
GBGB expands funding through Injury Recovery Scheme
The Greyhound Board of Great Britain (GBGB) has announced that it will increase the levels of funding available to cover the treatment costs of...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Virgin Bet gains Ayr Gold Cup Festival naming rights
Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...
Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...