Betfred nets title sponsorship of Challenge Cup finals
Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals.The...
Brentford FC links with CoinJar ahead of top-flight return
Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.As...
Tokyo Olympics generates ‘record breaking’ interest on BBC
The 2020 Tokyo Olympic Games proved to be a huge success for sports broadcasters, as the BBC reported ‘record breaking’ viewing figures for the...
Manchester United enters ‘innovative partnership’ with Ecolab
Manchester United has signed an ‘innovative partnership’ with water, hygiene and infection prevention company Ecolab, centred around health and sustainability.As a result of the...
TCF receives further financial support from Entain’s Pitching In project
The Trident Community Fund (TCF) grassroots football project has benefited from further financial support from the Entain Foundation’s Pitching In initiative.Entain’s total financial contribution...
Everton moves forward with new stadium development
Premier League club Everton has made progress on the development of its new stadium in the Liverpool docklands.Construction of the 52,888 capacity venue is...
Dutch Eredivisie forms responsible betting partnership with Holland Casino
The Netherlands top two football leagues, the Eredivisie and Keuken Kampioen Divisie, have partnered with Holland Casino, with the latter serving as the leagues’...
British & Irish Lions tour brings viewership success to RugbyPass
RugbyPass experienced a ‘massive uplift’ in its viewership figures during 2021, with the total audience number exceeding four million at its peak.The British and...
BT Sport enhances European football offering with Serie A coverage
BT Sport has expanded its coverage of top-flight European domestic football, incorporating Italy’s Serie A into its broadcasting portfolio. Under the terms of the three-season...
Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.The agreement will see the firm...