Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
Sports data provider Genius Sports and sports betting solutions platform Kambi have denied media reports about a potential merger of the two companies.Yesterday saw...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...
Leicester City win PSR appeal as Premier League left ‘disappointed’
Leicester City has been successful in its appeal case over an alleged breach of the Premier League’s Profit and Sustainability Rules (PSR). An appeal panel...
BBC working with Premier Sports to broadcast UK international football fixtures
BBC working with Premier Sports to broadcast UK international football fixturesIn a bid to avoid a broadcast blackout for the upcoming UK international football...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...