Manchester United extend sponsor after ‘record’ kit launches
Qualcomm Technologies, Manchester United's front-of-shirt sponsor, has opted to extend its partnership with the club until 2029.As part of the extended agreement, Qualcomm Technologies...
Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Ed Sheeran buys Ipswich Town stake as club prepares for Premier...
Celebrity investments in football are nothing new, but in recent years the sport has been seeing more and more examples - the latest case...
EFL enhances global coverage with Stats Perform partnership
The English Football League (EFL) and Stats Perform have sealed a multi-year deal for exclusive international live-streaming rights for licensed sports betting operators.Beginning with...
Tonali to return to Newcastle duties as betting ban concludes
Newcastle United FC has confirmed the return of Italian midfielder Sandro Tonali, after a 10-month ban from professional football for betting on matches.Tonali’s return...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...
EBU commits to growing women’s football with EURO 2025 deal
The European Broadcasting Union (EBU) has acquired comprehensive media rights for the UEFA Women’s EURO 2025, set to take place from 2-27 July.As per...
Premier League enlists Genius Sports for semi-automated offside
The Premier League has brought sports data and technology company Genius Sports to introduce semi-automated offside decisions for its Virtual Assistant Referee (VAR). As the...
SteelSeries to boost BUEC with premium gaming gear
National Student Esports (NSE) has unveiled a new partnership with SteelSeries, naming it the official peripherals brand for the British University Esports Championship (BUEC).As...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...