Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner in India.
The deal, supported by RISE Worldwide, sees the Indian company collaborate with the Premier league side on various fan engagement experiences, which will be accessible through Jio’s digital platforms such as JioTV, MyJio, Jio STB and JioEngage.
Ferran Soriano, Chief Executive Officer of City Football Group, noted: “We’re pleased to welcome Jio as an official partner of Manchester City today.
“The club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”
Additionally, the top-division side’s OTT platform CITY+ will be integrated into the JioTV platform to provide fans in the country further access to exclusive club content.
Such content will include match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, matchday content and City Studios documentaries.
Furthermore, Jio’s associate brands, RISE and Viacom18 will also leverage several partnership rights across their football and sports offerings.
“We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives,” added Akash Ambani, Chairman of Reliance Jio Infocomm.
“We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
