Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Julie Harrington declares ‘right time’ to leave BHA
The British Horseracing Authority (BHA) has announced that Julie Harrington will conclude her role as CEO at the end of the year.Harrington's tenure, spanning...
EFL becomes highest attended league body in Europe
The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.During last season, the EFL...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...
Premier League licensing agreement boosts Football Manager
The Premier League and Sports Interactive, the creators of Football Manager, have announced a four-year licensing partnership.Starting with the 2024/25 season, Premier League clubs...
Scottish FA renews BBC and Premier Sports for consistency
The Scottish Football Association (FA) has confirmed a new five-year agreement with Premier Sports and BBC Scotland for the Scottish Gas Men’s Scottish Cup.Under...