Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.
Until 2029, the deal sees the international airline carry sponsorship for Lancashire Lightning’s Vitality Blast shirt, whilst it is named the longest and biggest sponsorship in English domestic cricket.
Whilst the partnership originally began in April 2013, the extension means that Emirates will remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford and appear on the front of the Club’s T20 shirt for at least 17 years.
Daniel Gidney, Chief Executive at Lancashire Cricket, said: “We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.
“Emirates are once again demonstrating their great belief in Lancashire Cricket’s aims and ambitions for the future, continued development at Emirates Old Trafford and their investment over the next seven years will only help us continue our journey.”
In addition to the previous assets, a new lounge – named the Emirates Business Class Lounge, a dedicated hospitality and Conference and Events space – will be branded up in the historic Pavilion at Emirates Old Trafford.
Emirates’ seven-year extension sees Lancashire Cricket and its headline partnership of the Club, continue its presence as part of the airline’s prestigious family of sporting partnerships.
These include Real Madrid, AC Milan, Arsenal, the Emirates FA Cup, Paris Saint Germain, International Cricket Council, Rugby World Cup 2019, Formula 1, global golf tournaments and others in Australian Rules Football, tennis and horse racing.
“The new partnership extension, as headline sponsor of Lancashire Cricket and Emirates Old Trafford until 2029, underlines how much both organisations value and benefit from the positive and on-going relationship,” added Gidney.
The organisations have worked together on a number of activations over the years including the Emirates Catch a Six at the Roses Vitality Blast fixture, Emirates Lockdown Heroes in 2021.
The Club also supported Emirates during the ICC Men’s T20 World Cup last November and have visited the Dubai 2020 Expo twice over the past six months.
Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand for Emirates, stated: “We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029. Emirates is a staunch supporter of cricket and today’s announcement reaffirms our commitment to the sport in the UK, and worldwide.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline – we are proud to be playing such a big role in the Club’s growth and success.
“The new agreement will make this the longest, and biggest sponsorship in English domestic cricket. We very much look forward to the next seven years of our mutually beneficial relationship.”
