Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s teams, on a multi-year contract.
The online car marketplace will also become Palace’s official training wear partner as part of the deal, benefiting from ‘significant’ brand exposure across the club’s Academy teams, Selhurst Park stadium and digital channels, as well as branding on all replica shirts.
Barry Webber, Commercial Director of the Premier League team, said: “Cinch is a well-established, family-friendly and instantly recognisable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field.
“This is an incredibly exciting time for our partnership to begin, as we enter our 10th successive season in the Premier League with a squad packed full of international talent, whilst cinch continues its impressive expansion and innovation in the car market. We look forward to helping each other secure our respective ambitions.”
The move sees cinch add The Eagles to its portfolio of sporting partnership which currently includes England Cricket, SPFL and Northampton Saints Rugby. The firm is also a sleeve sponsor of Tottenham Hotspur.
“We are delighted to be joining Crystal Palace as front of shirt sponsor,” added Avril Palmer-Baunack, Chairman of Constellation Automotive Group – cinch Owners.
“Cinch is an ambitious brand that has achieved a lot in a short space of time and this new partnership will further support our expansion in the UK car market. We look forward to working with the teams, fans and local community and have high hopes for the club next season on absolutely ‘cinching it’!”
The deal sees Cinch replace online gambling firm W88 on Crystal Palace’s shirt in recent discussions of an expected ban in English football of shirt sponsorship by betting companies. According to reports, no value was given for the new deal, but W88 was paying around £6.5 million per season.