Rally driver Ruairí Bell is being sponsored by crypto-powered business banking and payments platform, BVNK, for the upcoming 2022 British Rally Championship.
BVNK’s logo will appear alongside Ruairí’s other sponsors, which include crypto companies Inspira Wealth and NEAR Protocol, for a ‘crypto-heavy branding’ of his Skoda Fabia Rally Car.
On his sponsorship, Bell stated: “2022 promises to be a great Championship after the disruption of the past two years, and I’m grateful to BNVK and my other sponsors for their help ensuring my car and team are able to compete at their best.
“My aim as a driver is to help change the face of rally driving, and I’m proud to partner with forward-looking brands like BVNK who can help me achieve this goal.”
The 22 year-old’s professional career started in 2019, when he won the junior British Rally championship Fiesta prize and secured a scholarship to the junior world Rally championship.
This year, the London-raised driver is competing in the top class of the Championship as one of the youngest on the circuit.
“Ruairí is on a mission to bring rally driving into the 21st century by, among other things, making his team climate positive across the 2022 season,” added Jesse Hemson-Struthers, BVNK’s CEO.
“His journey mirrors ours at BVNK, where we’re trying to reshape business banking and payments services using digitally native infrastructure to make banking faster and more efficient. This is a great fit, and we look forward to cheering Ruairí on in his 2022 campaign.”
The sponsorship deal follows the news that BVNK has secured $40 million in Series A funding, an investment that it is using to expand its services, markets and operations.
Hemson-Struthers continued: “The very fact that we are now promoting BVNK at a mainstream sports event shows that crypto banking and payments is no longer a niche activity.
“And as consumers increasingly demand to pay for goods and services through cryptocurrencies, businesses need a banking platform like ours that can accept crypto payments, settle crypto assets, and bridge seamlessly between fiat and crypto economies.”