Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
Channel 4 takes Paralympics to YouTube in social media strategy
Channel 4 has widened its coverage of the Paris 2024 Paralympic Games with newly announced plans to broadcast the event on its YouTube channel.The...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...
Better Collective anticipating summer of sport success after Q1 growth
Better Collective remains confident in its global position in digital sports media in the face of difficulties in North America, offset by European and...
ESPN renews FA Cup rights ahead of City v Utd clash
The Football Association (FA) has extended its media rights partnership with ESPN for the FA Cup, England’s knockout club football tournament.Brokered by IMG, the...
Jets & Bears praise impact of Girls Flag league after second...
The New York Jets and the Chicago Bears celebrated the successful second year of the Jets and Bears NFL Girls Flag league with a...
OKTAGON MMA ‘exemplifies’ UK growth via deal with SkyBet
OKTAGON MMA has announced that fans in the UK now have the opportunity to place bets on Europe’s top MMA promotion through SkyBet.While UK...
Aston Villa selects Adidas ahead of Champions League debut
Aston Villa has named Adidas as the club’s official kit partner in a multi-year deal from the 2025/26 Premier League season onwards.For the first...

































