BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...
WSL and Women’s Championship smash attendance records
Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in...
Burnley enlists Nordensa in latest sportstech move
Burnley FC has partnered with Romanian startup Nordensa to leverage the company’s technology and data-driven scouting platform.Nordesna’s solution factors football fans into the scouting...
Premier League clubs agree in principle on new spending cap
At a meeting yesterday (29 April) Premier League clubs voted in principle for new spending rules to come into effect for the 2025/26 season.The...
European Leagues criticises lack of consultations in FIFA decision making
The European Leagues (EL) has expressed frustration at FIFA’s decision making whilst also citing significant pressure on domestic football caused by expanding international calendars.At...
UKGC to discuss data disputes with football betting stakeholders
The UK Gambling Commission (UKGC) will meet with leading figures in the football betting industry this week following claims of customer grievances arising from...
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...
Sadiq Khan pledges to bring major sporting events to London if...
Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American...
Manchester United focuses on memories for Cadbury anniversary
Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.The...
William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...