The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British oil company will help to reach fans in China, the ASEAN (Association of South East Asian) countries, the Middle East and Europe, as well as sponsor the Premier League Golden Awards programme.
Premier League Chief Executive, Richard Masters, noted: “We are excited to be partnering with Castrol, a business with a proud heritage of supporting some of the best-known football and sporting competitions.
“Castrol is a truly international brand and we look forward to working with them to engage Premier League fans all over the world.”
Furthermore, Castrol explained that it will allow football fans to share their opinion on players, games and key moments of the season.
Mandhir Singh, CEO of Castrol, explained: “With our history of football sponsorship, we’re delighted to be partnering with the Premier League. This partnership gives us a great opportunity to showcase and market Castrol’s full range of existing and innovative new products and services to consumers and business customers.”
The company looks to benefit from the sponsorship by promoting its business, as its products and services for its customers will also be featured in the league.
“We’re looking forward to revealing some exciting new initiatives for passionate football fans across the world,” Singh added.
Recently, the league renewed its $2.5 billion (£2 billion) media rights contract with US sports broadcasting network NBC Sports for a further six-years.
As a result of the deal, NBC broadcasts all 380 English top-flight matches each season with an added option for Spanish coverage, having seen off competition from rival media outlets ESPN, CBS and Warner.